YouTube
monks - 2025
monks - 2025
To celebrate YouTube’s 20th anniversary, we proposed a tactic inviting a select group of sponsored creators to reinvent the play icon in their own unique style, transforming a universally recognized symbol into a platform for creative expression.
To bring this concept to life for our pitch, I used AI to visualize what hundreds of different custom play icons could look like.
To bring this concept to life for our pitch, I used AI to visualize what hundreds of different custom play icons could look like.
Fan Voting
We also proposed a feature allowing YouTube users to vote for their favorite play button design. However, the client chose not to turn the entries into a competition.
creator videos
Here are the final assets we delivered for this tactic, and the creators YouTube green-lit for collaboration.
SMOENOVA
Andymation
D. Hinklay
Elizabeth Gray
Suldin
Tammy Dinh (uncomfy)