Samsung
Mocean - 2025
Mocean - 2025
Before the final creative direction was established for Samsung's "Seize the Season" holiday 2025 campaign pitch, I developed a series of mock campaign visuals featuring Doechii to help communicate the concept and establish the overall look and feel. Alongside the imagery, I explored 24 typographic treatments. The type treatment shown below was ultimately selected as the final design for the pitch.
The client responded positively to the concept of Doechii in front of a Christmas tree of Samsung phones. To quickly communicate this idea, I generated a series of images in Midjourney and then refined them in Photoshop.
Here's a selection of the 24 typographic treatments I explored.