As the main sponsor of VidCon 2025, YouTube had a unique opportunity to make a bold statement. In line with the campaign platform "Everyone’s Invited", we pitched a large-scale gift giveaway, an activation designed to celebrate and give back to the creator community that helped shape the platform.
I developed several visual directions for this installation using Midjourney and Gemini Imagen, helping bring the concept to life during the early exploration phase.
