YouTube
monks - 2025
monks - 2025
For the YouTube 20 campaign, we pitched a museum-style exhibit for VidCon 2025 that brought YouTube’s iconic “rabbit holes” to life. Each section would invite attendees to explore the platform’s rich ecosystem, celebrating the diversity and depth of content discovery on YouTube.
For this tactic, I used Gemini Imagen to create immersive, visually rich event spaces that brought the concept to life and helped convey the full experiential vision.
For this tactic, I used Gemini Imagen to create immersive, visually rich event spaces that brought the concept to life and helped convey the full experiential vision.
These examples include a mukbang room, a slime room and an ASMR room.
Placards throughout the exhibit would provide context and insights into YouTube’s history for each rabbit hole room.
Social & Out Of Home
We wanted to show how this campaign could function outside of VidCon, by creating dynamic animations to feature on social and OOH billboards.
ASMR Cooking
Satisfying CGI
Slime
Shorts Effect
OOH Digital Billboard